Changes are Afoot

If you’ve visited the PADA Blog in the past you might notice that things look a little different around here. PADA is thrilled to announce that their updated branding coincides with a newly expanded alliance with Portland Art Focus! The most tangible impact of this will be the monthly Portland Art publication, which contains a comprehensive exhibition guide-map featuring the most dynamic museums, nonprofits, and commercial and academic galleries in Portland.Portland Art May 2011

Portland Art May 2011

The Portland Art Dealers Association is evolving.  In the spirit of community participation that influences local culture, PADA has expanded its seven-year partnership with Portland Art Focus, a group representing Portland’s most dynamic museums and nonprofit and academic galleries. This alliance unveils increased membership, enhanced web and social media presence, increased coverage of arts events in Portland, and an expanded guide-map, maximizing outreach globally and locally. The re-design of PADA’s monthly Portland Art exhibition guide debuts in May and is intended to give the greater community one primary source for information on the very best Portland’s thriving visual arts scene has to offer.

Simultaneously, PADA unveils updated branding designed by Don Rood of Portland’s Felt Hat studio. PADA’s new logo reads at a sixteen-degree angle, which nods to the divergent orientation of streets north and south of Burnside. It is a symbol for intersection, with a typeface and color scheme that is both contemporary and classic. This logo will be featured on the web, in the new guide and the monthly PADA Picks emails, and the new PADA Blog. By embracing multiple concepts, the Felt Hat has emphasized PADA’s strength as a harmonious, though heterogeneous, coalition.

This energized affiliation between PADA and PAF advances both groups’ objectives by establishing an even stronger representation of the arts in Portland.  Both come together with a proven commitment to collaboration over competition, a philosophy of shared resources and sustainability that is thoroughly in the spirit of the times and unmistakably Portland.  “The museums, nonprofits and commercial and academic galleries which make up Portland Art Focus all believe that our combined presence makes a stronger statement about what’s regularly on view in the city”, quotes Blue Sky Executive Director Todd Tubutis. “Seeing art leads to collecting art, which in turn directly supports the artists we present. Together, we hope to build an even greater support base for Portland’s vibrant arts economy.” Heightening the presence of Portland’s contemporary art dialogue, this sea change will ensure that the city continues to be a destination for art lovers drawn to a scene as varied, spirited, and conceptually fierce as it is significant, established, and reputable.

See the links to the right-hand side of of this post to learn more about PADA and Portland Art Focus. And here’s to the fine arts of Portland, and their abundant future!

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