Category Archives: PADA Out of Town

Some Thoughts, From PDX Contemporary Art

The Romantic Myth of the Starving Artist.

Artists more than any other group of professionals are resourceful. They make the most of their living spaces and eat amazingly well on their often limited budgets. Surely the artist’s studio is a place of magic. This magic place is also the work space of putting one foot in front of the other, a place of not just imagination, but of labor. I remember going to Milton Wilson’s unheated live/work space and eating baked potatoes with salsa for lunch. As always, Milton arranged the table beautifully with great style and provided lively conversation. Yes, it was the “Romantic artist’s studio”, but at what price to the artist does this come?  Most professional artists do not make enough money. They have the constant worry of not having enough money for rent, not having health insurance, delaying visits to the dentist, lack of materials with which to make their art, and so on.

Professional artists are just that. Their profession their livelihood is making art. Artists need to be paid for their time. When you buy a piece of art the price helps cover the artist’s expenses. These costs are often higher than the general public may realize: a tube of oil paint can be $30, a paint brush upwards of $50, a single sheet of paper is $10, professional photography of artwork is around $500, and studio rent ranges from $300-$1,500/mo.  Then there are the hidden costs,  the cost of education, making sure there  is a flexible schedule that allows for meeting with collectors, curators, or even other artists.  The largest hidden cost is time. Art takes a lot of time, to process and create.  Artists need an abundance of time to contemplate and complete if they are to produce meaningful work.

Storm Tharp painting in his studio.

Megan Murphy in her studio.

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FROELICK GALLERY “Pops Up” in Palm Springs!

This month’s post was contributed by Froelick Gallery.

One of the main objectives of the PADA galleries is to promote their represented artists for long-term success. There are several goals that these galleries pursue for their artists such as inclusion in prestigious public exhibitions and collections, published essays about the work, and a broad base of sales. Hometown support for an artist’s career is crucial, but to ensure vibrant, long-term success they must have patronage from other parts of the globe. Thus the agenda is to show our artists’ work to known art collectors, curators, writers, and the general public. The more eyes on the work – the better!

In an effort to connect with new audiences, we are always looking for opportunities to expand our reach in the most appropriate way. In 2010, walking around downtown, or reading business journals, it was hard not to notice the number of retail shops and restaurants “popping up” for short periods in vacant spaces from Portland to New York. Froelick Gallery invests heavily in promoting its artists work to curators around the country, but what if we had a “pop up” location in an entirely different city? It would have to be a place known to art collectors, where people could casually stroll in and see a strong selection of our artists work.

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Filed under Froelick Gallery, PADA Out of Town