This month’s post was contributed by Froelick Gallery.
One of the main objectives of the PADA galleries is to promote their represented artists for long-term success. There are several goals that these galleries pursue for their artists such as inclusion in prestigious public exhibitions and collections, published essays about the work, and a broad base of sales. Hometown support for an artist’s career is crucial, but to ensure vibrant, long-term success they must have patronage from other parts of the globe. Thus the agenda is to show our artists’ work to known art collectors, curators, writers, and the general public. The more eyes on the work – the better!
In an effort to connect with new audiences, we are always looking for opportunities to expand our reach in the most appropriate way. In 2010, walking around downtown, or reading business journals, it was hard not to notice the number of retail shops and restaurants “popping up” for short periods in vacant spaces from Portland to New York. Froelick Gallery invests heavily in promoting its artists work to curators around the country, but what if we had a “pop up” location in an entirely different city? It would have to be a place known to art collectors, where people could casually stroll in and see a strong selection of our artists work.